The business
An insurance channel specialist, built on technology.
Through its operating entity Beijing Dingli Insurance Brokerage Co., Ltd. (鼎立), Leading markets P&C and L&H insurance products for different scenarios to end customers, and runs the marketing, channels and branch network that reach them.
Insurance brokerage
Products for every scenario, matched to the customer.
Through a technology-empowered digital and intelligent platform, Leading markets insurance for different scenarios to end customers, facilitating the sale of P&C products (auto, liability and other) and L&H products (health, accident and life) offered by its insurer partners.
Integrated marketing
Marketing that deepens each insurer partnership.
Leading provides marketing solutions and conducts marketing activities for its insurer partners: the acquisition and retention of policyholders. Those services strengthen each relationship, and in turn open more opportunities for the brokerage business.
The two sides reinforce each other: better marketing brings better partnerships, and better partnerships bring more to broker.
Channel partnerships
“Technology + solutions + operation,” embedded.
Through partnerships with 75 third-party sales channels, Leading sees the specific insurance needs in different scenarios, and embeds its customised digital insurance solutions into the online matrix of third-party technology companies, media companies and other user-traffic channels.
The B2B model lets upstream and downstream participants increase revenue, reduce cost and work more efficiently.
Nationwide branch network
Seven branches, and more provinces to come.
As at 31 December 2024, Leading had built a direct-sales network: Dingli (holder of an insurance intermediary licence) and its seven branches, in Beijing, Shanghai, Shandong, Shanxi, Anhui, Guizhou and Guangdong. It plans to establish new branches in further provinces and municipalities.
Technology & R&D
Research is the backbone of every function.
Leading is committed to best-practice technology in the insurance services segment. Research and development drives efficiency across the business, and underpins its core functions: business application, basic services, model algorithms, data platform, infrastructure and production tools.
Scale
What the business wrote.
| Segment | FY 2023 | FY 2024 |
|---|---|---|
| P&C policies | 905,549 | 1,936,967 |
| P&C GWP | US$187.55M | US$336.58M |
| L&H policies | 456,085 | 1,429,884 |
| L&H GWP | US$32.13M | US$56.30M |
Financial years ended 30 June. Source: Form F-4/A, filed with the SEC on 3 April 2025.
Work with Leading
Insurer, channel or investor: start a conversation.
Partnerships that increase revenue, reduce cost and reach customers where they are.
The B2B model behind the business